To grant all customers and clients a high standard of services in each field, with the aim of improving the township quality of life.

To enhance the public-private collaboration management, focusing on the local economy development (above all tourism and fishery, and related services).

To perform as an efficient mean of the town promotion in the field of tourism, territory redevelopment, increasing the efficiency of its economic productive branches.

To increase occupation and career opportunities through the development of its branches and a constant engagement in training; making their employees and workers more and more concerned in their job.

To perform low impact strategies in its daily activity so to help the local environmental conditions.

To be a reference point for the business management in the achievement of positive outcomes, development of the human resources, co-operation with the institutions, taking care of socially weaker subjects and of the society needs.

To be the moving spirit of the cultural and civil awareness grow, organizing and contributing to activities and events.